When you give your employees company logo shirts, you aren’t only providing them a uniform. You are creating a marketing opportunity for your business. Company logo shirts are one of the most effective promotional products that you can give your employees and customers. When your employees wear embroidered company logo shirts, more people will be aware of your company, products, and services. This increases brand awareness and promotes brand identity and image.

There are two most common types of shirts that you can give away as promotional items: T-shirts and polo shirts.

T-shirts are usually simple in cut and made of thin cotton, making them perfect to wear during summer. If you decide to give promotional T-shirts, it’s best to put your logo over the whole or most of the front side. This gives you an opportunity to display your marketing message in a highly visible way. You can also print the message on the back of the shirt.

Polo shirts are the second most popular type of shirts that both men and women usually wear. They are mostly plain with short sleeves, a collar, and two or three buttons that open at the neck. Polo shirts also fall in the type of casual shirts that go best with jeans or shorts. They are mostly popular among middle aged people as they are mostly plain, unlike T-shirts which comes in different colors, patterns, and designs. Women pair polo shirts with jeans and shorts while men wear them with jeans and dress pants.

For company logo shirts for women and men, it’s best to display the logo on the left breast pocket, or whichever side the pocket is located. You can also have the logo embroidered on the collar or on the cuff, making the marketing message visible when shaking hands. As polo shirts are worn by an older target market, avoid elaborate designs and larger logo and graphics.

Good advertising can make for a successful business. Companies use different marketing strategies to create a name and to promote their business. One of these strategies is using promotional products. Promotional products or advertising gifts refer to the products given to potential customers by companies to promote their business. These products usually carry the name and address of the firm, along with information regarding their products and services.
 
The most common promotional items include t-shirts, sweatshirts, caps, water bottles, coffee apparels, bags, drink wares, journals, customized key chains, and office supplies. These products can help you reach your potential customers directly. It increases your brand awareness, generates good will, and creates brand image. Read on to learn more.
 
Promotes good will

If potential customers receive an imprinted promotional product from your company for free, they will feel more valued. They are more likely to patronize your products as they feel your company appreciates them. Giving customers free promotional gifts for free is a sincere expression on the part of the company.

Word of mouth advertising

The most effective and economical type of advertising is "word of mouth advertising." People telling their peers about the value of a certain product, service, or individual, is far more powerful than any written or visual form of advertising. It is possible that the promotional products you give your clients create emotional bonds between them. These emotional bonds can motivate them to choose your brand over your competitors.

Reinforces brand awareness

Brand awareness is a marketing concept that measures consumer's knowledge of a brand's existence. It means that if price of products are the same, customers will more likely buy a product with a logo that is familiar to them. Promotional products help improve your brand awareness. When people see your company logo often, they will also think of your product often.

Reminds customer

Custom logo items usually include the giver's name, phone, fax, or web site address. These are the four most important elements that an advertiser needs to keep close at hand. If your promotional items have any of these, customers can have something to look on whenever they need a service your company provides.
 
Creates brand Image

The recognition and perception of a brand is influenced by its visual presentation. You can achieve brand identity by the consistent use of visual elements. Customized promotional products offer an ideal way to convey the brand image. You can personalize your promotional products with attractive graphics and visual elements that can help reinforce a positive image.
 
Cost-effective

Whether your business is new or an established one, you can always have promotional items to give to your customers. The cost of the production of these items is economical, helping you to advertise your company without having to drain your finances.

Using promotional products is a quick, easy, and fun way to advertise your business. Look for companies like Far From Boring promotional items that provide promotional items.